Reseller Programme

Sell Serholt Collection in your shop or online.

Become a Reseller

Join hundreds of retailers who carry Serholt Collection products. Our reseller programme gives you access to wholesale pricing, marketing materials, and dedicated support.

Who can apply:

Retail Shops
Online Retailers
Hardware Shops
Safety Equipment Suppliers
Home Improvement Shops
Amazon & Marketplace Sellers

Reseller benefits:

Wholesale pricing (up to 50% off retail)
No minimum order after initial purchase
Marketing materials & product images
Drop shipping available
Dedicated account support

Apply to Become a Reseller

Name *

Work Email *

Phone *

Business Name *

Website *

Business Type *

Tell us about your business

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“Every piece we create should feel like it was always meant to be there — quiet, considered, and built to outlast trends.”

Robin White

Founder & CEO

Robin grew up in Sweden surrounded by architecture, pattern-making, and a family tradition where design wasn’t discussed — it was lived. That upbringing shaped a conviction that the objects you choose to live with should carry the same intention as the spaces they inhabit. After two decades working across Stockholm, London, and New York, he founded Serholt Collection to bring that Nordic design discipline to a global audience.

Craftsmanship & Sustainability

Every piece in our collection is hand-finished using sustainably sourced materials — certified woods, eco-conscious composites, and components selected for how they age, not just how they look on day one. We work with local artisans and small-batch manufacturers because scale should never come at the cost of quality.

For us, sustainability isn’t a label — it’s a design constraint. It shapes what we make, how we make it, and who we choose to work with. The result is interior pieces that don’t just make a space look good — they make the decision to buy them feel right.

Journal