MEET THE CHIEF MOOD MANAGER

Robin White

As the Chief Mood Manager at Serholt, Robin White brings a visionary touch to the art of illumination. With a deep understanding of how light shapes atmosphere, Robin curates collections that transcend mere functionality, transforming spaces into immersive experiences.

Passionate about marrying design with emotion, Robin ensures that every lamp in the Serholt Collection not only lights up a room but also elevates the ambiance, creating a perfect blend of elegance and warmth.

With an eye for detail and a heart for innovation, Robin is dedicated to helping clients in the HoReCa industry craft unforgettable environments that resonate with their unique brand of hospitality.

Crafting Atmosphere: Light, Design, and Elegance

"Inspired by the timeless beauty of Nordic landscapes, our lamps are where sustainability meets elegance, crafted to bring a touch of luxury and warmth to any space.

At Serholt, we believe that true beauty isn’t just seen but experienced, transforming every corner into a haven of light and design."

Robin Selin, CEO & Chief Mood Manager